Apple has officially launched the highly anticipated iPhone 18 Pro and Pro Max, featuring significant enhancements including a variable camera aperture and the new A20 Pro chip. The event, led by Apple CEO John Ternus, showcased not only these flagship models but also the new foldable iPhone Duo and other products like the AirPods 5 and Apple Watch Series 12. Preorders for the iPhone 18 Pro and Pro Max are set to begin soon, with a starting price of $1,199. The iPhone 18 Pro offers remarkable features such as improved thermal design and three times the cooling performance. However, Apple has also raised prices for existing models by $100. Given these upgrades and pricing changes, consumers are eager to see how the new devices compare to their predecessors.