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News in English (USA) / 16.09.2026 / 22:00

Apple Unveils iPhone 18 Pro and Pro Max with Mixed Demand Signals

Apple has launched its latest flagship smartphones, the iPhone 18 Pro and Pro Max, showcasing significant upgrades in camera performance and battery life. Reviews highlight the new variable aperture feature and improved handling of low-light photography, positioning the iPhone 18 Pro as a top choice for photography enthusiasts. However, early demand appears to be lukewarm, raising concerns about its impact on Apple’s stock performance. While promotional offers are available through various carriers, analysts suggest that the slow start in pre-orders may indicate a shift in consumer interest towards alternative Android models. Overall, the iPhone 18 series aims to set new standards, but initial reception suggests a complex market landscape moving forward.
Engadget, CNN, Mashable, The Verge, Gizmodo, 9to5Mac, Android Authority, PetaPixel, ZDNET, TechRadar