Apple has announced a significant price hike for its streaming service, Apple TV, which will now cost $14.99 a month in the U.S. This marks the fourth increase in four years, reflecting a trend of rising subscription costs across the streaming industry. The price changes take effect immediately, affecting both Apple TV and the Apple One bundle. As the competition intensifies, users can expect to pay substantially more for popular content, with the new pricing set to make streaming services noticeably more expensive.