The $28 billion hemp THC industry is currently fighting against impending federal legislation that threatens to ban hemp-derived THC products, including popular THC-infused drinks. Local retailers and suppliers, particularly in Oregon, have voiced concerns that new restrictions could force businesses to close. As the industry braces for possible changes, producers are hoping for a reprieve before the looming deadline in December. The potential ban has created an existential threat for many THC drink brands, highlighting the urgent need for advocacy and action to save the industry.